This is a concept usually reserved for prominent celebrities – but online reputation management is key for a highly-visible destination like Lincoln Road. In this case the reputation is built on visibility on referral sites like TripAdvisor, Yelp, Miamiand Beaches.com, TimeoOut, and many more.
A simple google search like “Things to do Miami Beach” triggers a set of responses that are key to visitor planning. Currently Lincoln Road scores well online reputation game (#4 on tripadvisor) – but these types of profiles need active monitoring and management. Contracting with online review sites like Tripadvisor will also be a good step to getting better control over these important referral sites.