21st Century marketing is about your brand being omnipresent online. We make it so you can not only be found by your target audience, but that you are in their online life - the sites they visit, the ideas they connect with, the places they go. Lincoln Road currently has a minimal online footprint - building this out will be important to generating views, engagement and traffic into the future.
Search Engine Optimization. We take key steps to make sure your sites are accurately indexed by search engines - google in particular. We build out the Meta-descriptions for your content, connect your place of business with trackable response tools, and actively monitor and manage your organic results.
Remarketing is a key element of SEM. This technique delivers graphic advertising to audiences that have previously engaged with your online properties - a website visitor will be served up ads and incentives on other websites for a period between 1-30 days. Remarketing is a key element in building brand engagement and quality traffic.
Search Engine Marketing. The online universe is crowded - SEM can set you apart and allow you to compete effectively. SEM campaigns are primarily comprised search and display advertising on Google, as well as paid placements on social media. We target through key placements, geo-targeting, interests and optimization.
A/B Testing and Optimization
An under appreciated and powerful aspect of online advertising is the ability to do effective, data-driven market testing. Google will automatically optimize the delivery of ads based on engagement trends - this means you can use actual audience actions to test marketing tag lines and visuals. This allows organizations that may have conflicting creative ideas to put their ideas to the test and act on real results.
Follow the Data
The analytics provided by effective management of SEO and SEM elements for a brand are some of the most powerful tools available to the modern brand. Insights into your audience - their interests, their demographic profile, their location - provides foundation for action and engagement. We work with our clients to actively monitor, analyze and engage in the data to build market share. The current website at lincolnrd.com does not have analytics tracking installed and is generating no data.
A key element of online campaigns is focusing on customer actions - whether that be purchasing, subscribing, contacting, getting directions or simply finding out more about your brand. Conversion Tracking allows us to create action elements on site and look into the source of traffic and the content funnel that leads to the preferred action.
Corporate America is willing to pay upwards of $500 for a verified "opt-in" subscriber that engages with their brand - because they know that the ability to solicit that subscriber over time by email is one of the most valuable assets that they can own. Using content optimization and conversion tracking, we can build effective tools for capturing interest and connections.
Monitoring analytics allows us to work with the client over time to optimize online content. What do audiences engage with? What choices do they make when browsing your site? How much time to they spend on your message? Analytics provides the key to these questions.
Analytics provides insight into key elements of your audience - their interest, their gender and age, their geographic location and more. Being able to access, analyze and retarget based on these findings over time is a powerful marketing tool for any organization.