Getting (more) Social
Social media has an important role to play for building connected audiences. This role should not be over-emphasized though – the nature of visitation to Lincoln Road is that it is always going to be a mix of repeat, local audience as well as tourists and occasional visitors. These groups will be looking at social media as a tool for gauging their investment of time. Social Media channels should be approached with a strategic mix of event messaging, local flavor, and persistent brand awareness.